Does filtering vodka through a Brita actually work? The science behind viral TikTok trend

2022-09-24 10:56:04 By : Mr. Hill Lee Sawtru

The phrase “You get what you pay for” almost always reigns true, especially when it comes to buying cheap vodka. Often taking shots from a $18 bottle of New Amsterdam or a $16 litre of Svedka will elicit the same reaction: it tastes like rubbing alcohol, burns on the way down, and can leave you with an insane hangover the next day.

Luckily, a cheap vodka hack has gone viral on TikTok that has many people pouring their liquor through a Brita filter. The results? It apparently tastes like water.

This Brita filter hack isn’t something new. College students on a budget have been filtering their vodka through a Brita pitcher for years (The trend was also the subject of a 2006 MythBusters episode). Only now the hack has spread throughout TikTok and many users are sharing their results after filtering their vodka. Yet, there’s one question that still plagues the minds of these brave test subjects: How does it work?

Here’s the science behind the viral trend.

TikTok user Elliott Norris, who goes by @callmebelly on the app, received 5.4m views on a video this week when he filtered a $10 bottle of vodka from Trader Joe’s through his Brita pitcher.

“Do you think this is going to work?” he asked his friend in the video.

“I do not think this is going to work at all,” they responded.

After taste testing the unfiltered vodka and comparing it to the filtered version, Elliott was shocked by the results.

“It tastes like nothing,” he said.

“It tastes like water,” his friend added.

you brita get yourself a brita 👀 #lifehack #lofehacks #brita

Then, friends Sydney and Katie decided to try it out for themselves with a bottle of Titos vodka. “I’m scared,” they said before taking a sip from the filtered shot.

“When I tell y’all it tastes like water,” Katie said after taking the shot.

“That is dangerous,” Sydney warned.

Brita vodka trick actually works we are shocked

While the Brita filter seemed to make cheap vodka go down easier, TikTok users in the comments section couldn’t help but ask the most important question: “Will it make you less drunk?”

Surprisingly, no. A Brita filter will not filter out or change the chemical composition of a drink’s alcoholic content. Instead, a Brita filter – also known as an activated carbon filter – works by cutting chlorine taste and odor from tap water. This is why the strong smell and bad taste of the cheap vodka is gone after being run through the filter.

Cheap vodka tends to contain many more impurities than expensive vodka does, which can change the clarity, taste, and texture of the drink. High-end vodka brands are usually made from wheat or rye, while inexpensive vodka is made from lower-quality fermented grains such as molasses, soybeans, rice or potatoes. Plus, expensive alcohols are distilled more than cheap ones before they are put on the market, which is why they tend to taste better and go down smoother.

And before you ask, yes. The Brita filter hack does indeed work with other alcohols, like tequila and red wine. However, vodka is considered the most pure liquor, so pouring a bottle of Espolòn Tequila through a Brita pitcher might clog the filter and leave it with more residue.

With this viral Brita filter trend, every low-grade, bottom-shelf vodka will now taste any other high-end brand. Please drink responsibly.

Wilde implied fans are looking for drama "anywhere they can" in regard to rumors about what happened on the set of "Don't Worry Darling."

The "Jurassic World Dominion" star opened up about being asked to lose weight for her role in the franchise.

THE SATURDAY INTERVIEW: The non-binary star of ‘House of the Dragon’ is about to take their bow as the adult Rhaenyra Targaryen. They talk to Annabel Nugent about why people should let them do their job, arriving as the audience grieves their predecessor, and that divisive sex scene

Starbucks Corporation held its biannual Investor Day on September 13, and the proceedings were filled with not only a lot of caffeine but also some big updates to the Starbucks Rewards loyalty program. The implications seem big for any regular customer of the chain: not only will you soon be able to earn and redeem Stars in more locations, but you might also be able to put those Stars toward other non-Starbucks purchases in the near future.

The Briton was losing to Jelena Ostapenko in the deciding set

The Carlsbad Desalination Plant in Southern California is the largest such plant in the Western Hemisphere, providing 50 million gallons of desalinated seawater per day.​ Reed Kaestner via Getty ImagesCoastal urban centers around the world are urgently looking for new, sustainable water sources as their local supplies become less reliable. In the U.S., the issue is especially pressing in California, which is coping with a record-setting, multidecadal drought. California Gov. Gavin Newsom recentl

"No water was harmed in the making of this video."

A zoning change would have allowed a developer to build a surf lagoon in the desert. La Quinta's City Council rejected the controversial proposal.

More dryness, extreme weather events and water quality hazards are likely in 2023, state water officials said Wednesday.

The folks behind Ocean Organic Vodka have created a spirit that uses actual ocean water — in this case from the mineral-rich waters surrounding Hawaii. The brand is the brainchild of Maui-born Shay Smith, who says he wanted to create a product that spoke to the ‘spirit’ of the state but with “some differentiating factor.” “It’s very neutral, very clean water,” Smith says.

The network of pipes, pumps, and valves that make up the country's water systems is old and overwhelmed. For investors, the thirst to fix it means opportunity.

A water drive will be held in Jacksonville Sunday to collect clean water for Jackson, Mississippi, which was hit by historic flooding.

Turn your tap water into great-tasting water while reducing plastic waste with this filtered water dispenser from Brita.

Even though water is essential for keeping life on earth alive, it’s a daily necessity that many of us don’t pay much attention to